Browse References
100 curated references — filter and discover.
100 references
Bruno Simon
Fully interactive 3D world portfolio with game mechanics
"The entire concept — your portfolio IS a game. Proves capabilities through the experience itself."
Apple
Cinematic product reveals with scroll-driven storytelling
"Scroll-driven 3D product rotation that makes every angle feel intentional and premium."
Lusion
Immersive 3D world with scroll-driven narrative
"The way scroll position controls the entire visual narrative — not just revealing content."
Notion
Product-led homepage with animated use-case demos
"The "How teams use Notion" section that shows specific workflows instead of generic features."
Hermès
Editorial luxury with craft storytelling and warm neutrals
"The warm neutral palette that makes every product image feel like a still life painting."
Resn
Intentionally experimental with creative confidence
"Using the agency site as a playground that demonstrates technical capability without a single case study."
Figma
Live collaboration demo as homepage hero
"The hero section that literally shows the product in action with multiple cursors collaborating."
Rolex
Precision product showcase with 360-degree views and heritage storytelling
"360-degree product views that feel like holding the watch. Photography is flawless."
Porsche
Immersive automotive showcase with car configurator
"The car configurator that lets you build your dream car — interactive personalization at its best."
Louis Vuitton
Full-bleed editorial with high-res visuals against minimal backdrop
"The way campaign imagery dominates the page while product discovery remains effortless."
Aesop Hospitality
Store-as-architecture with photography-led storytelling
"Architecture photography of retail spaces as content — makes stores destinations, not just shops."
Vercel
Dark developer-focused with live metrics and code previews
"Real-time performance metrics displayed as trust signals — not just testimonials but actual data."
Framer
Interactive showcase demonstrating own capabilities
"Micro-interactions and smooth scrolling that demonstrate product capabilities in real-time."
Noma
Seasonal editorial with natural photography and minimal UI
"Seasonal content rotation that makes every visit feel fresh — like visiting the restaurant itself."
Raycast
Dark sleek interface with live product previews
"The way product UI screenshots are presented with glow effects making them feel like live windows."
Gentle Monster
Art gallery meets e-commerce with immersive brand worlds
"Collection pages that feel like art installations — products exist within creative narratives."
Aesop (Australia)
Location-specific editorial with store experience integration
"Store locator as editorial content — each store has its own architectural story page."
Active Theory
Case-study-driven portfolio with immersive project previews
"Interactive project thumbnails that give a taste of the actual experience."
Stripe
Gradient-rich product storytelling with code examples
"Animated gradient meshes as section backgrounds — adds depth without distraction."
Unseen Studio
Immersive dark portfolio with dramatic reveal animations
"The dramatic project reveal animation — creates anticipation before showing any work."
Aman Resorts
Ultra-luxury resort experience with cinematic imagery
"Full-bleed cinematic resort photography that makes you feel the destination before booking."
COLLINS
Premium project storytelling with deliberate case study pacing
"The confident pacing of case studies — large hero images, then measured reveal of process and outcome."
Locomotive
Signature motion with accessible portfolio presentation
"The butter-smooth scroll experience they pioneered with their own Locomotive Scroll library."
Stripe Press
Beautiful book showcase with editorial restraint
"The typographic care given to each book page — every title gets its own design treatment."
Aesop
Editorial grid with generous whitespace
"The way product imagery breathes within oversized margins — makes everything feel considered."
Linear
Dark-first product showcase with floating UI mockups
"The floating UI component previews that feel like they exist in 3D space."
The Pudding
Interactive visual essays with scroll-driven data narratives
"Every article is a custom-designed interactive experience — scroll position drives the narrative."
Resend
Minimal dark developer-first with beautiful email previews
"Beautiful email template previews that make a transactional product feel premium."
Arc Browser
Playful product narrative with personality-driven copy
"The conversational, almost cheeky tone that makes a technical product feel human."
Clay
Balanced branding with product design and conversion clarity
"The way services, portfolio, and conversion paths work together without competing for attention."
Stink Studios
Digital craft with strong point of view for business buyers
"Presenting creative work in a way that excites creatives while reassuring business decision-makers."
Allbirds
Sustainability-first with product material storytelling
"Making sustainability claims tangible through material close-ups and sourcing stories."
Mejuri
Clean modern jewelry with editorial lookbook integration
"Editorial styling guides that double as shoppable product pages."
Warby Parker
Virtual try-on integrated e-commerce with personality
"AR try-on as a core shopping feature rather than a gimmick — actually useful and fun."
Ssense
Editorial-commerce hybrid with magazine-quality content
"The Everything Else section — magazine-quality editorial that makes you forget you are on a store."
Rapha
Community-driven athletic brand with editorial storytelling
"Ride stories and community events integrated into the shopping experience."
Hay
Scandinavian clean with colorful product-driven grid layouts
"Product color becomes the design element — the grid of colorful objects IS the visual design."
Recess
Dreamy pastel brand world with playful 3D elements
"The cohesive dreamy visual language that makes every page feel like entering a calm universe."
Revolut
Bold playful fintech with dark mode and microinteractions
"Interactive customer testimonials on product pages — social proof that is engaging, not static."
Wealthfront
Vibrant gradient fintech with product UI integration
"Incorporating actual product dashboard UI into the marketing site — eliminates disconnect between promise and product."
Cash App
Fluorescent brand world with 3D holographic elements
"3D holographic card renders that make a payment app feel like a cultural object."
Robinhood
Sleek modern investment platform with dark mode and interactive elements
"Live market data visualization that makes the marketing site feel like a live trading floor."
Klarna
Pink-forward BNPL brand with fashion-adjacent aesthetic
"The fashion-adjacent brand aesthetic that makes a finance product feel like a lifestyle choice."
It's Nice That
Creative culture hub with curated inspiration and features
"Category-based creative curation that makes discovering new work feel effortless."
Byredo
Fashion-editorial with full-bleed imagery
"Full-bleed campaign imagery transitions that make product browsing feel like editorial."
Mercury
Clean editorial product page with trust-building sections
"The way complex financial features are explained through simple visual metaphors."
Oatly
Hand-drawn illustration meets bold typography
"The irreverent copy-first approach where personality IS the design system."
Awwwards
Award showcase with interactive voting and categorization
"The daily award format creates urgency and regular return visits."
Slack
Instant clarity hero with categorized social proof
"Customer logos categorized by industry segment — makes social proof relevant to each visitor."
Pitch
Smooth animations with bold balanced color palette
"The balanced, warm color palette that feels professional without being corporate."
Webflow
Audience-segmented landing pages with targeted messaging
"The segmented homepage that speaks directly to each persona with relevant examples and CTAs."
Miro
Animated problem-solving examples showing teams at work
"The animated whiteboard sequences that show collaborative workflows in real-time."
Supabase
Open-source developer platform with vibrant dark UI
"The GitHub-star counter and open-source community metrics as primary trust signals."
Railway
Minimal developer dashboard aesthetic as marketing site
"Using the actual product UI aesthetic for the marketing site — zero disconnect between promise and product."
Burberry
Understated elegance with editorial shoppable atmosphere
"The Burberry World section that blends storytelling with commerce seamlessly."
Diptyque
Parisian elegance with illustrated details and warm tones
"Custom illustrations woven into the product experience — makes digital feel handcrafted."
Tiffany & Co.
Signature color-driven luxury with high-quality product showcase
"The power of owning a single color as your entire brand identity system."
Yves Saint Laurent
Dark sleek fashion-forward with striking visuals and multimedia
"The dark color scheme that makes gold and metallic product details pop dramatically."
Le Labo
Industrial minimalism with apothecary aesthetic
"The apothecary typography and lab-inspired layout that makes products feel handcrafted."
Patagonia
Activism-first brand with editorial storytelling and commerce
"Making brand activism the homepage hero rather than product promotions."
Rimowa
Product-focused luxury with materials and craft emphasis
"Close-up material textures that make you feel aluminum grooves through the screen."
Muji
Radical simplicity with whitespace as the primary design element
"Using emptiness as the primary visual language — every element earns its place."
Four Seasons
Elegant hospitality with stunning photography and refined typography
"Property pages that feel like travel editorial — you want to be there before you book."
Fantasy
Elevated serious presentation for ambitious digital work
"The cinematic quality of case study presentations — makes every project feel monumental."
Work & Co
Problem-solution structured portfolio with measurable outcomes
"Case studies that lead with the business problem, not the visual outcome."
Pentagram
Partner-led portfolio with deep project archives
"The partner-centric organization — each designer has their own portfolio within the larger firm."
Koto
Clean confident brand work with strategic presentation
"The way they show brand strategy thinking alongside visual output — proves the work is more than pretty."
Basic/Dept
Sleek modern e-commerce agency with clear brand messaging
"Integrating sleek modernity with clear brand messaging for e-commerce clients."
Porto Rocha
Bold readable portfolio with clear organization
"The balance of visual boldness with clear, organized project navigation."
Instrument
Process-revealing portfolio with client experience focus
"Showing the verbal and strategic components alongside visual work — proves depth of thinking."
Dogstudio (DEPT)
Strong visual work with organizational clarity
"The seamless transition between immersive project previews and structured service information."
Metalab
Intuitive navigation with high-end cohesive product focus
"The consistent quality bar across every page — no section feels like an afterthought."
Monocle
Print-quality digital editorial with global perspective
"The consistent editorial voice across travel, design, and business — a true brand perspective."
Readymag
Publishing tool that showcases user-created content as marketing
"Using community-created content as the primary marketing material — authentic and always fresh."
Ace Hotel
Cultural hospitality with editorial and community integration
"Property pages that showcase local creative community and events alongside booking."
Le Bernardin
Minimalist fine dining with elegant typography and stunning food imagery
"The restraint — a fine dining site that lets three-star Michelin food photography be the only hero."
Eleven Madison Park
Elegant simplicity with seasonal narrative and warm tones
"The seasonal narrative structure that mirrors the restaurant's evolving menu philosophy."
Soho House
Exclusive members world with cultural content and lifestyle editorial
"Using cultural programming and editorial content to create desire for membership access."
Headspace
Warm illustration-led wellness with friendly approachable UI
"Custom illustration system that makes a health product feel like a warm friend, not a doctor."
Calm
Serene nature imagery with ambient soundscapes and gentle UI
"Nature scene backgrounds that shift and create ambient atmosphere — the site IS the product demo."
Duolingo
Gamified education with character-driven brand personality
"Brand mascot integration that creates emotional connection and drives viral social presence."
Masterclass
Premium video education with cinematic instructor showcase
"Cinematic instructor trailers that feel like movie previews — builds anticipation for learning."
Spotify Design
Vibrant design team hub with cultural storytelling
"The vibrant cultural content that attracts design talent while building brand credibility."
Cabin
Serene travel product with nature-first visual design
"Using landscape photography as the entire brand palette — nature becomes the design system."
Mailchimp
Quirky illustration-led brand with personality and professionalism
"Custom illustration system that makes a business tool feel fun without undermining credibility."
GSAP (GreenSock)
Animation library showcase with wild demonstrative effects
"The site IS the product demo — every animation you see was built with GSAP."
Brex
Enterprise fintech with clean authority and trust signals
"Clean authority design that makes enterprise finance feel modern rather than stuffy."
Wise
Transparency-first money transfer with live rate displays
"The homepage currency converter that lets you try the service before signing up."
Zapier
Formula-based product explanation with interactive dropdowns
"The interactive app-connection formula on the homepage that lets visitors try before signing up."
Reformation
Sustainability data meets aspirational fashion photography
"Environmental impact calculator on each product page — transparency as a design feature."
Dezeen
Clean architectural magazine with strong content architecture
"The typographic hierarchy that makes thousands of articles feel organized and discoverable."
Smashing Magazine
Developer-focused editorial with practical design system
"Comprehensive article categorization and practical code examples within editorial layout."
Dribbble
Designer portfolio platform with shot-based browsing
"The "shot" format — constraining portfolios to single images creates a fast-browsable visual feed."
Dropbox Design
Corporate design team thought leadership hub
"Using a design blog to attract talent and establish design culture credibility."
Everlane
Radical transparency pricing with clean product presentation
"Product cost breakdown graphics that build trust through transparency."
Glossier
Community-first beauty brand with UGC integration
"User-generated content woven into product pages as social proof."
R/GA
Enterprise innovation agency with thought leadership integration
"Blending industry thought leadership with portfolio — positions the agency as a strategic partner."
Loom
Simple conversion-focused design with clear CTA
"The persistent "Get Loom for Free" CTA that never feels pushy because the design gives it room."
Blue Bottle Coffee
Clean specialty coffee with craft story and subscription focus
"Origin story cards for each coffee that make a commodity product feel artisanal."
Peloton
Aspirational fitness with community social proof and product showcase
"The instructor showcase that makes teachers the stars — humanizes a hardware product."