Browse References

100 curated references — filter and discover.

High Motion
Technical
Futuristic
Premium Minimal
Luxury
Editorial
Bold Type
Brutalist
Quiet Elegance
Playful

100 references

Bruno Simon
Studio

Bruno Simon

Fully interactive 3D world portfolio with game mechanics

10

"The entire concept — your portfolio IS a game. Proves capabilities through the experience itself."

Fully 3D sites are accessibility nightmares and exclude low-powered devices.
High Motion
Futuristic
Playful
Apple
Brand

Apple

Cinematic product reveals with scroll-driven storytelling

10

"Scroll-driven 3D product rotation that makes every angle feel intentional and premium."

Requires massive photography/video production budgets to execute at this level.
High Motion
Premium Minimal
Quiet Elegance
Lusion
Studio

Lusion

Immersive 3D world with scroll-driven narrative

10

"The way scroll position controls the entire visual narrative — not just revealing content."

WebGL-heavy, will not work on low-end devices. Accessibility nightmare.
High Motion
Futuristic
Brutalist
Notion
Product

Notion

Product-led homepage with animated use-case demos

9

"The "How teams use Notion" section that shows specific workflows instead of generic features."

Heavy animation can distract from core value prop if not carefully choreographed...
Premium Minimal
Playful
Technical
Hermès
Brand

Hermès

Editorial luxury with craft storytelling and warm neutrals

9

"The warm neutral palette that makes every product image feel like a still life painting."

Requires exceptionally high-quality product photography to achieve this look.
Luxury
Editorial
Quiet Elegance
Resn
Studio

Resn

Intentionally experimental with creative confidence

9

"Using the agency site as a playground that demonstrates technical capability without a single case study."

Experimental navigation alienates visitors wanting straightforward project brows...
High Motion
Brutalist
Futuristic
Figma
Product

Figma

Live collaboration demo as homepage hero

9

"The hero section that literally shows the product in action with multiple cursors collaborating."

Complex interactive demos require significant engineering investment.
Technical
Playful
High Motion
Rolex
Brand

Rolex

Precision product showcase with 360-degree views and heritage storytelling

9

"360-degree product views that feel like holding the watch. Photography is flawless."

Heavy media assets require excellent CDN and lazy loading strategy.
Luxury
Premium Minimal
Editorial
Porsche
Brand

Porsche

Immersive automotive showcase with car configurator

9

"The car configurator that lets you build your dream car — interactive personalization at its best."

3D configurators require significant engineering and GPU resources.
High Motion
Luxury
Technical
Louis Vuitton
Brand

Louis Vuitton

Full-bleed editorial with high-res visuals against minimal backdrop

9

"The way campaign imagery dominates the page while product discovery remains effortless."

Massive image assets need aggressive optimization for mobile performance.
Luxury
Editorial
Bold Type
Aesop Hospitality
Brand

Aesop Hospitality

Store-as-architecture with photography-led storytelling

9

"Architecture photography of retail spaces as content — makes stores destinations, not just shops."

Requires investment in architectural photography for each location.
Editorial
Quiet Elegance
Luxury
Vercel
Product

Vercel

Dark developer-focused with live metrics and code previews

9

"Real-time performance metrics displayed as trust signals — not just testimonials but actual data."

Developer-focused aesthetic can alienate non-technical stakeholders.
Futuristic
Technical
Premium Minimal
Framer
Product

Framer

Interactive showcase demonstrating own capabilities

9

"Micro-interactions and smooth scrolling that demonstrate product capabilities in real-time."

Self-referential design only works if the product is genuinely impressive.
High Motion
Playful
Technical
Noma
Brand

Noma

Seasonal editorial with natural photography and minimal UI

9

"Seasonal content rotation that makes every visit feel fresh — like visiting the restaurant itself."

Photography-dependent design needs world-class food photography.
Editorial
Premium Minimal
Quiet Elegance
Raycast
Product

Raycast

Dark sleek interface with live product previews

9

"The way product UI screenshots are presented with glow effects making them feel like live windows."

Niche appeal — developer aesthetic may not translate to broader audiences.
Futuristic
Premium Minimal
Technical
Gentle Monster
E-commerce

Gentle Monster

Art gallery meets e-commerce with immersive brand worlds

9

"Collection pages that feel like art installations — products exist within creative narratives."

Art-first approach can frustrate shoppers wanting quick product access.
High Motion
Futuristic
Luxury
Aesop (Australia)
Brand

Aesop (Australia)

Location-specific editorial with store experience integration

9

"Store locator as editorial content — each store has its own architectural story page."

Maintaining regional content variations requires significant editorial effort.
Editorial
Premium Minimal
Quiet Elegance
Active Theory
Studio

Active Theory

Case-study-driven portfolio with immersive project previews

9

"Interactive project thumbnails that give a taste of the actual experience."

Requires extensive WebGL knowledge. Mobile experience often degraded.
High Motion
Futuristic
Technical
Stripe
Product

Stripe

Gradient-rich product storytelling with code examples

9

"Animated gradient meshes as section backgrounds — adds depth without distraction."

Complex animations require WebGL knowledge. Not suitable for quick builds.
High Motion
Technical
Futuristic
Unseen Studio
Studio

Unseen Studio

Immersive dark portfolio with dramatic reveal animations

9

"The dramatic project reveal animation — creates anticipation before showing any work."

Heavy animation can frustrate repeat visitors wanting quick project access.
High Motion
Futuristic
Luxury
Aman Resorts
Brand

Aman Resorts

Ultra-luxury resort experience with cinematic imagery

9

"Full-bleed cinematic resort photography that makes you feel the destination before booking."

Ultra-luxury aesthetic requires extraordinary photography and content investment...
Luxury
Editorial
Quiet Elegance
COLLINS
Studio

COLLINS

Premium project storytelling with deliberate case study pacing

9

"The confident pacing of case studies — large hero images, then measured reveal of process and outcome."

This level of case study polish requires dedicated editorial/content team.
Editorial
Premium Minimal
Bold Type
Locomotive
Studio

Locomotive

Signature motion with accessible portfolio presentation

9

"The butter-smooth scroll experience they pioneered with their own Locomotive Scroll library."

Custom scroll behavior can confuse users expecting native scrolling.
High Motion
Premium Minimal
Technical
Stripe Press
Editorial

Stripe Press

Beautiful book showcase with editorial restraint

9

"The typographic care given to each book page — every title gets its own design treatment."

Niche publishing site requires ongoing high-quality content investment.
Editorial
Premium Minimal
Quiet Elegance
Aesop
Brand

Aesop

Editorial grid with generous whitespace

9

"The way product imagery breathes within oversized margins — makes everything feel considered."

Heavy image assets can slow initial load. Minimalism requires strong photography...
Editorial
Premium Minimal
Quiet Elegance
Linear
Product

Linear

Dark-first product showcase with floating UI mockups

9

"The floating UI component previews that feel like they exist in 3D space."

Dark-first design requires careful contrast management for accessibility.
Premium Minimal
Futuristic
Technical
The Pudding
Editorial

The Pudding

Interactive visual essays with scroll-driven data narratives

9

"Every article is a custom-designed interactive experience — scroll position drives the narrative."

Custom-per-article design model requires exceptional dev resources for each piec...
High Motion
Technical
Editorial
Resend
Product

Resend

Minimal dark developer-first with beautiful email previews

9

"Beautiful email template previews that make a transactional product feel premium."

Very niche audience — developer-focused aesthetic limits broad appeal.
Premium Minimal
Futuristic
Technical
Arc Browser
Product

Arc Browser

Playful product narrative with personality-driven copy

9

"The conversational, almost cheeky tone that makes a technical product feel human."

Personality-first approach can confuse users looking for straightforward product...
Playful
Bold Type
High Motion
Clay
Studio

Clay

Balanced branding with product design and conversion clarity

8

"The way services, portfolio, and conversion paths work together without competing for attention."

Balancing portfolio beauty with conversion elements requires careful design.
Premium Minimal
Technical
Editorial
Stink Studios
Studio

Stink Studios

Digital craft with strong point of view for business buyers

8

"Presenting creative work in a way that excites creatives while reassuring business decision-makers."

Dual-audience (creative + business) messaging requires careful tone calibration.
Editorial
Premium Minimal
High Motion
Allbirds
E-commerce

Allbirds

Sustainability-first with product material storytelling

8

"Making sustainability claims tangible through material close-ups and sourcing stories."

Sustainability messaging must be verifiable — greenwashing backlash is severe.
Playful
Premium Minimal
Editorial
Mejuri
E-commerce

Mejuri

Clean modern jewelry with editorial lookbook integration

8

"Editorial styling guides that double as shoppable product pages."

Lookbook-heavy approach requires ongoing photography investment.
Premium Minimal
Editorial
Quiet Elegance
Warby Parker
E-commerce

Warby Parker

Virtual try-on integrated e-commerce with personality

8

"AR try-on as a core shopping feature rather than a gimmick — actually useful and fun."

AR features require ongoing tech investment and device compatibility testing.
Playful
Technical
Premium Minimal
Ssense
E-commerce

Ssense

Editorial-commerce hybrid with magazine-quality content

8

"The Everything Else section — magazine-quality editorial that makes you forget you are on a store."

Editorial quality requires dedicated content team and budget.
Editorial
Luxury
Premium Minimal
Rapha
E-commerce

Rapha

Community-driven athletic brand with editorial storytelling

8

"Ride stories and community events integrated into the shopping experience."

Community-driven approach needs genuine community investment, not just content.
Editorial
Premium Minimal
Bold Type
Hay
E-commerce

Hay

Scandinavian clean with colorful product-driven grid layouts

8

"Product color becomes the design element — the grid of colorful objects IS the visual design."

Color-dependent design requires consistent product photography standards.
Premium Minimal
Playful
Quiet Elegance
Recess
E-commerce

Recess

Dreamy pastel brand world with playful 3D elements

8

"The cohesive dreamy visual language that makes every page feel like entering a calm universe."

Niche aesthetic limits broader product line expansion.
Playful
Futuristic
Bold Type
Revolut
Product

Revolut

Bold playful fintech with dark mode and microinteractions

8

"Interactive customer testimonials on product pages — social proof that is engaging, not static."

Playful fintech design must still convey trust and security.
Playful
Futuristic
High Motion
Wealthfront
Product

Wealthfront

Vibrant gradient fintech with product UI integration

8

"Incorporating actual product dashboard UI into the marketing site — eliminates disconnect between promise and product."

Vibrant gradients can feel gimmicky if not balanced with substance.
Playful
High Motion
Technical
Cash App
Product

Cash App

Fluorescent brand world with 3D holographic elements

8

"3D holographic card renders that make a payment app feel like a cultural object."

Extreme visual style limits applicability to conservative finance brands.
Futuristic
Bold Type
High Motion
Robinhood
Product

Robinhood

Sleek modern investment platform with dark mode and interactive elements

8

"Live market data visualization that makes the marketing site feel like a live trading floor."

Financial product marketing must balance excitement with regulatory caution.
Futuristic
Technical
Premium Minimal
Klarna
Product

Klarna

Pink-forward BNPL brand with fashion-adjacent aesthetic

8

"The fashion-adjacent brand aesthetic that makes a finance product feel like a lifestyle choice."

Fashion-forward finance branding must still build financial trust.
Playful
Bold Type
Editorial
It's Nice That
Editorial

It's Nice That

Creative culture hub with curated inspiration and features

8

"Category-based creative curation that makes discovering new work feel effortless."

Content-heavy platforms need excellent search and filtering.
Editorial
Playful
Premium Minimal
Byredo
Brand

Byredo

Fashion-editorial with full-bleed imagery

8

"Full-bleed campaign imagery transitions that make product browsing feel like editorial."

Heavy imagery without lazy loading will kill performance scores.
Luxury
Editorial
Bold Type
Mercury
Product

Mercury

Clean editorial product page with trust-building sections

8

"The way complex financial features are explained through simple visual metaphors."

Simplicity can feel generic if not backed by strong copywriting.
Premium Minimal
Editorial
Quiet Elegance
Oatly
Brand

Oatly

Hand-drawn illustration meets bold typography

8

"The irreverent copy-first approach where personality IS the design system."

This level of brand voice needs a confident client. Can feel try-hard if forced.
Playful
Bold Type
Brutalist
Awwwards
Reference

Awwwards

Award showcase with interactive voting and categorization

8

"The daily award format creates urgency and regular return visits."

Content-heavy sites need aggressive performance optimization.
Technical
Editorial
Slack
Product

Slack

Instant clarity hero with categorized social proof

8

"Customer logos categorized by industry segment — makes social proof relevant to each visitor."

Can feel corporate without the playful brand personality they maintain through c...
Premium Minimal
Playful
Pitch
Product

Pitch

Smooth animations with bold balanced color palette

8

"The balanced, warm color palette that feels professional without being corporate."

Heavy animations can feel sluggish on lower-powered devices.
Playful
Premium Minimal
High Motion
Webflow
Product

Webflow

Audience-segmented landing pages with targeted messaging

8

"The segmented homepage that speaks directly to each persona with relevant examples and CTAs."

Multi-audience strategy requires significant content maintenance.
Technical
Premium Minimal
Editorial
Miro
Product

Miro

Animated problem-solving examples showing teams at work

8

"The animated whiteboard sequences that show collaborative workflows in real-time."

Feature-rich products risk overwhelming visitors with too many use cases.
Playful
Technical
High Motion
Supabase
Product

Supabase

Open-source developer platform with vibrant dark UI

8

"The GitHub-star counter and open-source community metrics as primary trust signals."

Developer-first aesthetic may not work for non-technical audiences.
Futuristic
Technical
Playful
Railway
Product

Railway

Minimal developer dashboard aesthetic as marketing site

8

"Using the actual product UI aesthetic for the marketing site — zero disconnect between promise and product."

Dashboard aesthetic can feel cold for non-developers.
Technical
Premium Minimal
Futuristic
Burberry
Brand

Burberry

Understated elegance with editorial shoppable atmosphere

8

"The Burberry World section that blends storytelling with commerce seamlessly."

Understated approach requires strong brand recognition to avoid feeling plain.
Luxury
Editorial
Quiet Elegance
Diptyque
Brand

Diptyque

Parisian elegance with illustrated details and warm tones

8

"Custom illustrations woven into the product experience — makes digital feel handcrafted."

Illustration-heavy approach needs consistent art direction across all touchpoint...
Editorial
Luxury
Playful
Tiffany & Co.
Brand

Tiffany & Co.

Signature color-driven luxury with high-quality product showcase

8

"The power of owning a single color as your entire brand identity system."

Signature color dependency means any deviation feels off-brand.
Luxury
Premium Minimal
Quiet Elegance
Yves Saint Laurent
Brand

Yves Saint Laurent

Dark sleek fashion-forward with striking visuals and multimedia

8

"The dark color scheme that makes gold and metallic product details pop dramatically."

Dark luxury sites can feel heavy — needs excellent image optimization.
Luxury
Bold Type
Futuristic
Le Labo
Brand

Le Labo

Industrial minimalism with apothecary aesthetic

8

"The apothecary typography and lab-inspired layout that makes products feel handcrafted."

Niche aesthetic requires strong brand commitment — hard to dilute for broader ap...
Brutalist
Premium Minimal
Editorial
Patagonia
Brand

Patagonia

Activism-first brand with editorial storytelling and commerce

8

"Making brand activism the homepage hero rather than product promotions."

Purpose-first approach only works with genuine commitment — performative activis...
Editorial
Bold Type
Quiet Elegance
Rimowa
Brand

Rimowa

Product-focused luxury with materials and craft emphasis

8

"Close-up material textures that make you feel aluminum grooves through the screen."

Product-only focus needs exceptional photography to maintain engagement.
Luxury
Premium Minimal
Editorial
Muji
Brand

Muji

Radical simplicity with whitespace as the primary design element

8

"Using emptiness as the primary visual language — every element earns its place."

Extreme minimalism requires very disciplined content strategy.
Premium Minimal
Quiet Elegance
Four Seasons
Brand

Four Seasons

Elegant hospitality with stunning photography and refined typography

8

"Property pages that feel like travel editorial — you want to be there before you book."

Content-heavy property pages need excellent performance optimization.
Luxury
Editorial
Quiet Elegance
Fantasy
Studio

Fantasy

Elevated serious presentation for ambitious digital work

8

"The cinematic quality of case study presentations — makes every project feel monumental."

Overly serious presentation can feel intimidating for smaller potential clients.
Premium Minimal
Editorial
Futuristic
Work & Co
Studio

Work & Co

Problem-solution structured portfolio with measurable outcomes

8

"Case studies that lead with the business problem, not the visual outcome."

Problem-first approach requires real metrics — vague outcomes undermine credibil...
Premium Minimal
Technical
Editorial
Pentagram
Studio

Pentagram

Partner-led portfolio with deep project archives

8

"The partner-centric organization — each designer has their own portfolio within the larger firm."

Partner-led model is unique — most agencies cannot replicate this structure.
Editorial
Premium Minimal
Quiet Elegance
Koto
Studio

Koto

Clean confident brand work with strategic presentation

8

"The way they show brand strategy thinking alongside visual output — proves the work is more than pretty."

Needs genuinely strategic work to justify this presentation style.
Premium Minimal
Editorial
Bold Type
Basic/Dept
Studio

Basic/Dept

Sleek modern e-commerce agency with clear brand messaging

8

"Integrating sleek modernity with clear brand messaging for e-commerce clients."

E-commerce focus may limit appeal to non-retail prospective clients.
Premium Minimal
Technical
Editorial
Porto Rocha
Studio

Porto Rocha

Bold readable portfolio with clear organization

8

"The balance of visual boldness with clear, organized project navigation."

Bold aesthetic requires consistent creative direction across all projects.
Bold Type
Editorial
Brutalist
Instrument
Studio

Instrument

Process-revealing portfolio with client experience focus

8

"Showing the verbal and strategic components alongside visual work — proves depth of thinking."

Process-heavy case studies can feel long for visitors wanting quick visual impac...
Editorial
Premium Minimal
Technical
Dogstudio (DEPT)
Studio

Dogstudio (DEPT)

Strong visual work with organizational clarity

8

"The seamless transition between immersive project previews and structured service information."

Balancing creative portfolio with corporate service pages is challenging.
High Motion
Premium Minimal
Technical
Metalab
Studio

Metalab

Intuitive navigation with high-end cohesive product focus

8

"The consistent quality bar across every page — no section feels like an afterthought."

High polish across every page requires significant design and development invest...
Premium Minimal
Technical
Quiet Elegance
Monocle
Editorial

Monocle

Print-quality digital editorial with global perspective

8

"The consistent editorial voice across travel, design, and business — a true brand perspective."

Print-to-digital conversion requires careful typographic and layout adaptation.
Editorial
Premium Minimal
Quiet Elegance
Readymag
Product

Readymag

Publishing tool that showcases user-created content as marketing

8

"Using community-created content as the primary marketing material — authentic and always fresh."

Quality of user work must be consistently high or curated carefully.
Editorial
Bold Type
Premium Minimal
Ace Hotel
Brand

Ace Hotel

Cultural hospitality with editorial and community integration

8

"Property pages that showcase local creative community and events alongside booking."

Cultural positioning requires genuine community partnerships.
Editorial
Playful
Bold Type
Le Bernardin
Brand

Le Bernardin

Minimalist fine dining with elegant typography and stunning food imagery

8

"The restraint — a fine dining site that lets three-star Michelin food photography be the only hero."

Minimalist dining sites need world-class food photography to work.
Premium Minimal
Luxury
Quiet Elegance
Eleven Madison Park
Brand

Eleven Madison Park

Elegant simplicity with seasonal narrative and warm tones

8

"The seasonal narrative structure that mirrors the restaurant's evolving menu philosophy."

Narrative-driven dining sites need regular content updates with each season.
Editorial
Premium Minimal
Quiet Elegance
Soho House
Brand

Soho House

Exclusive members world with cultural content and lifestyle editorial

8

"Using cultural programming and editorial content to create desire for membership access."

Exclusivity messaging must be balanced carefully to attract without alienating.
Editorial
Luxury
Playful
Headspace
Product

Headspace

Warm illustration-led wellness with friendly approachable UI

8

"Custom illustration system that makes a health product feel like a warm friend, not a doctor."

Illustration-dependent brands need consistent art direction across all touchpoin...
Playful
Premium Minimal
Quiet Elegance
Calm
Product

Calm

Serene nature imagery with ambient soundscapes and gentle UI

8

"Nature scene backgrounds that shift and create ambient atmosphere — the site IS the product demo."

Ambient design can feel slow for users wanting quick feature information.
Premium Minimal
Quiet Elegance
Duolingo
Product

Duolingo

Gamified education with character-driven brand personality

8

"Brand mascot integration that creates emotional connection and drives viral social presence."

Character-driven design requires consistent, high-quality illustration across al...
Playful
Bold Type
High Motion
Masterclass
Product

Masterclass

Premium video education with cinematic instructor showcase

8

"Cinematic instructor trailers that feel like movie previews — builds anticipation for learning."

Cinematic production values require massive content budget.
Luxury
Editorial
High Motion
Spotify Design
Editorial

Spotify Design

Vibrant design team hub with cultural storytelling

8

"The vibrant cultural content that attracts design talent while building brand credibility."

Design team sites need regular content updates to stay relevant.
Playful
Editorial
Bold Type
Cabin
Product

Cabin

Serene travel product with nature-first visual design

8

"Using landscape photography as the entire brand palette — nature becomes the design system."

Nature-dependent design needs consistently excellent landscape photography.
Quiet Elegance
Editorial
Premium Minimal
Mailchimp
Product

Mailchimp

Quirky illustration-led brand with personality and professionalism

8

"Custom illustration system that makes a business tool feel fun without undermining credibility."

Quirky brand personality requires consistent creative direction as the company s...
Playful
Bold Type
Editorial
GSAP (GreenSock)
Reference

GSAP (GreenSock)

Animation library showcase with wild demonstrative effects

8

"The site IS the product demo — every animation you see was built with GSAP."

Animation-heavy sites can feel overwhelming for first-time visitors.
High Motion
Technical
Futuristic
Brex
Product

Brex

Enterprise fintech with clean authority and trust signals

7

"Clean authority design that makes enterprise finance feel modern rather than stuffy."

Enterprise-focused design may feel too corporate for startup audiences.
Premium Minimal
Technical
Quiet Elegance
Wise
Product

Wise

Transparency-first money transfer with live rate displays

7

"The homepage currency converter that lets you try the service before signing up."

Functional-first design can feel utilitarian without sufficient brand personalit...
Technical
Premium Minimal
Zapier
Product

Zapier

Formula-based product explanation with interactive dropdowns

7

"The interactive app-connection formula on the homepage that lets visitors try before signing up."

Functional clarity can make the design feel utilitarian rather than inspiring.
Technical
Playful
Reformation
E-commerce

Reformation

Sustainability data meets aspirational fashion photography

7

"Environmental impact calculator on each product page — transparency as a design feature."

Sustainability claims need robust data to back the design.
Premium Minimal
Editorial
Dezeen
Editorial

Dezeen

Clean architectural magazine with strong content architecture

7

"The typographic hierarchy that makes thousands of articles feel organized and discoverable."

High-volume content sites need aggressive caching and CDN strategy.
Editorial
Premium Minimal
Smashing Magazine
Editorial

Smashing Magazine

Developer-focused editorial with practical design system

7

"Comprehensive article categorization and practical code examples within editorial layout."

Technical content sites need code highlighting and interactive demo support.
Technical
Editorial
Playful
Dribbble
Reference

Dribbble

Designer portfolio platform with shot-based browsing

7

"The "shot" format — constraining portfolios to single images creates a fast-browsable visual feed."

Shot-based format can prioritize visual polish over real-world design thinking.
Playful
Technical
Editorial
Dropbox Design
Editorial

Dropbox Design

Corporate design team thought leadership hub

7

"Using a design blog to attract talent and establish design culture credibility."

Design blogs need regular updates or they signal a stagnant design culture.
Editorial
Playful
Premium Minimal
Everlane
E-commerce

Everlane

Radical transparency pricing with clean product presentation

7

"Product cost breakdown graphics that build trust through transparency."

Transparency model requires genuine cost data — fabrication destroys brand trust...
Premium Minimal
Editorial
Glossier
Brand

Glossier

Community-first beauty brand with UGC integration

7

"User-generated content woven into product pages as social proof."

UGC management requires moderation infrastructure.
Playful
Premium Minimal
R/GA
Studio

R/GA

Enterprise innovation agency with thought leadership integration

7

"Blending industry thought leadership with portfolio — positions the agency as a strategic partner."

Content-heavy approach requires ongoing editorial investment.
Editorial
Technical
Premium Minimal
Loom
Product

Loom

Simple conversion-focused design with clear CTA

7

"The persistent "Get Loom for Free" CTA that never feels pushy because the design gives it room."

Too minimal can feel underinvested if the product demo is not compelling.
Premium Minimal
Quiet Elegance
Blue Bottle Coffee
Brand

Blue Bottle Coffee

Clean specialty coffee with craft story and subscription focus

7

"Origin story cards for each coffee that make a commodity product feel artisanal."

Minimal design for food brands needs strong product photography.
Premium Minimal
Quiet Elegance
Peloton
Product

Peloton

Aspirational fitness with community social proof and product showcase

7

"The instructor showcase that makes teachers the stars — humanizes a hardware product."

Aspirational imagery can intimidate beginners — needs inclusive representation.
Bold Type
Editorial
High Motion