New website for dPC
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Next: Design System
Brief Summary
Niche
Local service business
Goal
Generate leads
Motion
medium
Style
Deep Dive
50ms Feeling
Immediate trust and warmth — the visitor should feel they have landed on a locally rooted, professional service that genuinely cares about the community.
Signature Moment
A subtle scroll-triggered reveal of the service area map that animates outward from the business address, making the visitor feel the company is planted right in their neighbourhood.
Typography POV
A clean geometric sans for headings paired with a humanist body font — professional but approachable, not corporate-cold. Weight contrast between bold headlines and light body creates visual hierarchy without shouting.
Personality at the Seams
Hover states on service cards should feel responsive and alive — slight lift with a warm shadow. Form fields should have smooth focus transitions. The footer should feel like a friendly handshake, not a legal dump.
Workflow
Design System
Link or generate a DESIGN.md
Competitive context
Brands the client is up against. Captured for positioning, not design inspiration.



